Case Studies28 March 2026
ICAP
Kellee Campbell | Divisional Director - Energy & Commodities, A/NZ
Industry: Financial Services, Wholesale Markets Broking
Scope of Work:
- Beyond the Trade Team Building Session (bi-annual)
- LEGO® Serious Play® Facilitation
- Strengths-Based Team Activities
- Individual, Desk and Team-Level Coaching Conversations
The Opportunity
Bi-annually, ICAP Energy & Commodities in ANZ, brings its brokers together for a team building day, and this time round the brief was to: connect people at an individual, desk and whole-team level, align them around ICAP's values, and reinforce a culture where every broker knows they are integral to the business's success.
The Challenge
Beyond the brief, the real test was getting people to commit to the day itself. With a team that has grown substantially over the last two years, spread across five locations in Australia and Auckland, the risk was a room full of people who didn't know each other beyond their day-to-day trading relationship, and who needed encouragement to step outside their comfort zone to get the most from the time together.
“With the huge growth in our team over the last two years, the team building needed to be elevated by experts in this field, and that's exactly what helped us reduce the disconnection that comes from different locations, different products, new staff, and not knowing each other outside of nine to five.”
The Approach
Planning was a genuine collaboration from the first conversation through to the day itself, with ICAP's goals shaping every activity Thriving Minds designed around them. LEGO® Serious Play® unlocked creativity and surfaced strengths that don't always show up on the trading floor, while a strengths-based exercise had brokers comparing how they saw themselves against how others saw them, producing one of the day's most memorable moments: a senior leader turning to the room mid-challenge and declaring, “let's get the Dolphins on this, this is one of their superpowers.”
“Working with Thriving Minds and the team was authentic and welcoming from the outset. They were fantastic, very prepared prior to the workshop and on the day, and seemed to think of everything. They're also nimble, not sticking rigidly to the plan but pivoting as needed, reading the room and encouraging some of us to speak up when we'd normally shy away from a conversation.”
The Results & Impact
The takeaways have stuck well past the day itself. Brokers now bring a shared, simple language back to their desks rather than letting the insights stay in the room, and the collaboration that used to stop at the edge of each desk has started to cross over.
“We now utilise the 3Ws in thinking about our desk goals and how to achieve them. The team is more supportive of each other, and collaboration across different commodity desks has grown.”
Advice for anyone wishing to work with Thriving Minds
It's 100% worth it. The real focus is on people, values and culture, with business results as the outcome, and for me personally it reinforced the power of simple messages and how to bridge the gap between thoughts and actions, as well as how I, my brokers and ICAP are seen, both internally and externally.
